The Rose has been committed to eliminating breast health care inequities for Southeast Texas women since its founding in 1986. The organization was founded by two pioneering women determined to provide comprehensive, quality breast care for all women regardless of their ability to pay. The mission-driven plan was to create a nonprofit organization utilizing reimbursements from insurance fees to cover the cost of operations and donations and grants to cover the cost to care for the uninsured. The Rose is the only nationally recognized nonprofit breast health organization in Texas that simultaneously serves the insured and the uninsured through a preventive, culturally sensitive, family-centered, and community-based approach.