The Voter Participation Center (VPC) works to ensure the New American Majority (NAM): people of color, young people, and unmarried women, engage in democracy equal to their presence in society through voter registration, mobilization, and education. VPC is a civic engagement organization that primarily uses direct mail and digital platforms in metrics driven, targeted programming steeped in research and learning about the populations it serves. VPC is committed to continuous innovation, evolution, experimentation and the development of new approaches to help realize the full voting potential of the NAM, and to working in partnership with local, state and national civic engagement efforts. VPC envisions a democracy where all voices are heard equally in elections and political discourse.